Reflecting on the great contibutors of creative change can not only provoke thought, but establish consistencies in a hierarchical mentality. Conveyed through this selection of quotes is the attitudinal approach to creativity, in conjunction with aptitude and appetite for creative incentives and innovation. Not all are creators, but within their own right, represent one half of the creative formula: the opinion of the creator, and that of whom he affects.
'Conditions for creativity are to be puzzled; to concentrate; to accept conflict and tension; to be born everyday; to feel a sense of self.’
— Erich Fromm
‘Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.’
— Scott Adams
‘Whatever creativity is, it is in part a solution to a problem.’
— Brian Aldiss
‘Creativity is the marvellous capacity to grasp mutually distinct realities and draw a spark from their juxtaposition.’
— Max Ernst
‘Creativity is the defeat of habit by imposing originality and change.’
— Andy Law
‘Creativity is thinking up new things. Innovation is doing new things.’
— Theodore Levitt
‘The very essence of the creative is its novelty, and hence we have no standard by which to judge it.’
— Carl Rogers
‘Everything is the product of one universal creative effort. There is nothing dead in Nature.’
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